(Dubai, 21 October 2019) SIG Combibloc Obeikan (SIG CBOB), one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, and Pioneer Foods, one of the largest South African producers and distributors of a range of branded food and beverage products announced today the launch of the first combismile carton pack in the Middle East and Africa region. The packaging innovation combismile offers Pioneer Foods the potential to access new market opportunities, fuel a wide demographic with on-the-go consumers and offer premium product differentiation across their portfolio.
SIG has developed combismile, a packaging solution for on-the-go consumption that offers volume and design flexibility as well as the drinksplus option that gives an additional health and nutritional value to beverages by adding fruit or vegetable particulates. With its curved, modern shape and easy-grip corners, it allows for convenient consumption from the pack with a single-action closure that is leak-proof and tamper evident. Furthermore, combismile is created using only paperboard made of pulp from trees from FSCTM-certified (Forest Stewardship CouncilTM – FSCTM trademark licence code: FSCTM C020428), responsibly managed forests and other controlled sources. It is proven to be among the most environmentally-friendly packaging solutions.
Abdelghany Eladib, Chief Operating Officer, SIG CBOB, said: “Today’s announcement marks an exciting milestone for our partnership with Pioneer Foods. Together, we create more innovative, sustainable and differentiated products to bring quality food and beverages to the market. The region’s population is undergoing a major shift in demographics and a rapid urbanization. Consumer spending in Africa is projected to reach $2.1 trillion by 2025. These strong structural fundamentals are driving consumer demand in the food and beverages sector. On the go consumption is the new trend in the ever-changing fast consumer lifestyles. The differentiation, the volume and product flexibility of the combismile pack makes it an attractive solution for our partner to respond to regional market needs.”
Pioneer Foods continues to upgrade its robust, locally relevant product portfolio with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star. The company also exports to several African countries and has joint ventures in Namibia, Botswana, Kenya and Nigeria. It also operates a breakfast cereal business in the UK.
Tertius Carstens, CEO of Pioneer
Foods, said: “SIG has been an integral partner in bringing this innovative
product to the market in the MEA region. As we look to accelerate our growth
and expand by boosting our go-to-market capabilities and portfolio, combismile
represents a differentiated product allowing us to greater scale our offerings in
 Mckinsey, October 2017, Lions still on the move growth in Africa’s consumer sector
The Swiss-Saudi Arabian joint venture will feature its value proposition across four zones in its booth: Smart Factory, Product Innovation & Differentiation, Connected Packs. The booth will also present end to end solutions that maintain the highest standards of operational performance and sustainability.
Visitors will be able to see a new range of differentiated products and solutions designed to respond to customers’ needs and convey their brand’s unique identity.
Abdelghany Eladib, Chief Operating Officer, SIG CBOB, said: “We witness a major shift in the food and beverage market accompanied with a significant change in consumers’ behaviors and demands. We are dedicated to expanding our portfolios of packaging products and solutions to reflect these demands. With Gulfood being the premier event in the FMCG industry, it represents the ideal platform for us to showcase our latest products and solutions.”
He adds: “With the leverage of connectivity between information technology and factory operations, the increased demand for efficient adaptation of production processes, for optimisation of overall equipment effectiveness and for reduction of operational costs, we continue working in partnership with our customers in the MEA region to offer them tailored solutions to deliver state-of-the-art innovations to optimise plant procedures, efficiency and performance.”
SIG CBOB’s disruptive differentiation and value-adding solutions are helping food and beverage manufacturers take advantage of new opportunities in order to enhance their offering while accelerating their growth.