Riyadh, 8 November 2026
Obeikan Investment Group hosted the World Quality Day Forum 2026 at Obeikan Academy in Riyadh under the theme “Quality Is a Partnership, Excellence Is a Culture”. The forum was held in collaboration with the Saudi Standards, Metrology and Quality Organization (SASO), represented by the Executive Office of the National Quality Strategy, with the participation of the National Quality Ambassadors Program.
Mr. Mohammad Khalil, Group Chief Commercial Officer of Obeikan Investment Group, delivered a lecture titled “Quality and Institutional Excellence: Obeikan’s Excellence Journey”. He outlined how the Group built its quality culture and the models that drive excellence across its factories, including the Obeikan Manufacturing Excellence model. He also covered the Group’s move from product quality to
the full customer experience, and how excellence is embedded as an organizational culture from the shop floor to business leaders, supported by smart manufacturing and the o3sigma platform.
The forum featured a panel discussion titled “Integrating Roles to Embed a Culture of Quality and Institutional Excellence in Support of Vision 2030”. Panelists were Eng. Amin bin Nabil Al-Rayes, Director General of Standards, Metrology and Quality at the Ministry of Industry and Mineral Resources; Eng. Khalid bin Abdulkarim Al-Zahrani, Advisor to the Deputy Governor for Beneficiary Enablement at SASO; and Eng. Yousef bin Abdulqader Dahi, Vice President of Industrial Services at the National Industrial Development Center. The discussion covered the roles of regulators, enablers and industry in raising the quality of national products, localizing industrial services, and how quality ambassadors spread a quality culture within their organizations.
The forum concluded with a field visit to the factory, where attendees saw quality and smart manufacturing practices applied on the production lines.
The forum reflects Obeikan Investment Group’s commitment to strengthening a culture of quality and institutional excellence and to supporting Saudi Vision 2030 targets for the industrial sector