Zaki Group launches locally produced liquid dairy in SIG Combibloc Obeikan’s family size combidome carton bottle in Iraq

Zaki Group launches locally produced liquid dairy in SIG Combibloc Obeikan’s family size combidome carton bottle in Iraq

A global increase of shelf stable milk demand since COVID-19 pandemic

(Dubai, 13 July 2020) SIG Combibloc Obeikan, one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, and Zaki Group, one of the leading food dairy and beverage companies in Iraq, launch the first UHT liquid dairy locally produced product filled in SIG’s 1 litre combidome carton pack in the Middle East and Africa region. The new premium family size pack under the “Qirat Iraq” brand will cater for 3 product categories: full fat, low fat and fat free white milk. This announcement represents a continuation of the group’s strategy after recently launching the first locally produced single serve dairy product in Iraq.

Bahaa Zeidan, General Manager, Zaki Group: “With our new packs, we are presenting UHT milk products that are unique and premium and shifting our strategy to cater to a rising demand in family size products in the market. SIG’s carton pack combidome is an innovative pack that looks and handles like a bottle, while at the same time offering all the benefits of a carton pack as far as environmental and logistical advantages are concerned. The aseptic process ensures that consumers can rely on high-quality, tasty beverages with all their natural nutrients, vitamins, flavour and colours. The carton structure blocks light and air, ensuring that products can be stored for a long time without refrigeration or preservatives. With this new market launch of milk beverages in combidome for the first time, we are marking a milestone in the Iraqi market with locally produced products. We are confident that by choosing combidome, we are setting ourselves up for clear differentiation in the dairy segment with high quality products specially localized for our customers”.

Zaki Group’s partnership with SIG Combibloc Obeikan has been growing over the years. The group benefits from the full flexibility of its existing lines with a vast

and varied portfolio that includes 13 single serve sizes (from 80ml-350ml), and 3 family size packs (500,750, 1,000ml).

Abdelghany Eladib, Chief Operating Officer, SIG Combibloc Obeikan: “Zaki Group is a partner that continues to grow and expand while launching new products that should be accompanied with the best innovative solutions. We have witnessed an increase in demand for family size shelf stable milk since the pandemic has started accompanied with an increased global demand1. As families are staying safe at home, purchases have been focused on shelve stocking for milk products.”

He adds: “We firmly believe combidome is an excellent fit for the company’s ideas. For the UHT filling of products, the packs must meet the highest requirements for sterile use, because germs can reproduce much more readily in a low-acid environment such as milk than they can in a product like juice. The filling machines for combidome and the corresponding carton packs take this into account, so manufacturers can flexibly fill all kinds of beverages”.

combidome, the carton bottle from SIG, combines the best features of a carton pack with the best features of a bottle, making it different from anything that has ever been seen before in food packaging. In 2014, the exceptional design of combidome has been recognised with one of the world’s most important design accolades: the iF Design Award. The carton pack’s remarkable design also creates numerous logistical advantages with which substantial savings can be achieved in total system costs.

Zaki Group launches locally produced Flavored Milk in SIG Combibloc Obeikan’s combiblocXSlim carton pack in Iraq

Zaki Group launches locally produced Flavored Milk in SIG Combibloc Obeikan’s combiblocXSlim carton pack in Iraq

(Dubai, 3 June 2020) SIG Combibloc Obeikan, one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, and Zaki Group, one of the leading food dairy and beverage companies in the Iraq, launch a new range of flavoured milk including chocolate, banana, strawberry, caramel and fresh milk varieties under their brand ‘YOMME Abtalona” in SIG’s combiblocXSlim 150ml carton packs. The new products are the first aseptic milk locally produced in Iraq and will be the first range of a growing portfolio of flavoured milk released in the market.

Bahaa Zeidan, General Manager, Zaki Group, said: “We constantly focus on research and development to distinguish ourselves and to enable us to introduce new products based on consumer preferences and demand. “YOMME Abtalona” flavoured milk is a convenient snack that comes with a differentiated proposition. With this, we aim to respond to the trend in consuming out of home, on-the-go milk for consumers from different age groups. With the support from SIG Combibloc Obeikan throughout the whole process, the product innovation is now in the market.”

Abdelghany Eladib, Chief Operating Officer, SIG Combibloc Obeikan, said: “Dairy is a category, which is firmly rooted in Iraqi tradition and enjoyed greatly by consumers. It is a premium family drink not only for kids but for every age group looking for such flavoured milk which is not only nutritious and healthy but also offers a great taste. I am confident that this launch will have a great potential in the Iraqi market and with a variety of consumers.”

SIG Combibloc Obeikan wins Omani Mazoon Dairy as new customer

SIG Combibloc Obeikan wins Omani Mazoon Dairy as new customer

Mazoon Dairy, the largest integrated dairy company in the Sultanate of Oman, and SIG Combibloc Obeikan, one of the world’s leading systems and solutions providers for aseptic packaging and filling machines for food and beverages, have announced the launch of a full range of liquid dairy products in various combiblocSlimline and combiblocMini carton packs from SIG. This latest step marks another significant step closer to Mazoon Dairy’s goal in establishing the Sultanate as a self-sufficient dairy producer and a hub for food manufacturing, Mazoon Dairy takes advantage of the SIG’s flexible filling technology for different product categories including white milk, flavored milk and juice. These products will be available in four different volumes (150ml, 200ml, 250ml and 1,000ml) and various varieties: chocolate, banana and strawberry in the segment of flavored milk as well as orange, mango, guava, pomegranate, mixed berry and cocktail in the juice segment. This unique flexibility provided by SIG will give Mazoon product differentiation across its beverage categories to accommodate families as well as single users. Dr. Arjun Subramanian, CEO Mazoon Dairy, said: “This launch represents another milestone in our journey of growth. It brings us closer to our bigger goal of fulfilling our national vision for economic development by establishing a self-sufficient economy. Today we are offering the Omani and other regional markets a wider range of products that appeal to every age category, using the highest standards and best practices in the industry. This could not have been possible without the support of our partner, SIG Combibloc Obeikan.” Abdelghany Eladib, Chief Operating Officer SIG Combibloc Obeikan, said: “Oman currently imports 70% of its dairy products and Mazoon Dairy is determined to reduce this to 10%. We are honored to play a role in supporting the Sultanate and Mazoon Dairy’s mission in boosting local self-sufficiency and meeting rising demand. This also falls in line with our strategic expansion into the Sultanate of Oman. By providing the latest product innovations and efficient flexibility solutions, we look forward to continuing our partnership with Mazoon Dairy in their journey towards growth.”

Obeikan and SIG Combibloc collaborate with our customers to think creatively.

Obeikan and SIG Combibloc collaborate with our customers to think creatively.

Where Obeikan and SIG Combibloc collaborate with our customers to think creatively—even disruptively—about the food and beverage industry. Where brainstorms turn into next-generation products and packaging that respond to accelerating consumer demands for freshness, convenience, traceability and sustainability. Where our customers can acquire new production practices and technologies that enhance their consumer responsiveness and operational performance, carving out a competitive edge Where our customers’ promising product ideas can be polished into final concepts and field-tested faster than ever before.