Elm Announces an Increase in Its Stake in Sahl Almadar Trading Company, Owner of the Madar Digital Platform for Logistics Business Management
Riyadh, 19 December 2025
Elm Company, a pioneer in digital solutions, announced—concurrently with its strategic sponsorship of the Supply Chain & Logistics Conference 2025, held under the patronage of His Excellency Eng. Saleh Al-Jasser, Minister of Transport and Logistics Services, and recognized as the largest gathering of supply chain and logistics decision-makers in its seventh edition—the signing of an agreement to increase its stake in Sahl Almadar Trading Company, the owner of the Madar Digital Platform.
Madar is an advanced digital platform that connects shippers and carriers and provides unified solutions for managing logistics operations.
On this occasion, Eng. Abdullah Abdulrahman Al-Obeikan, CEO of Obeikan Group and Chairman of Sahl Almadar Trading Company, stated: “Madar represents an integrated digital ecosystem that includes real-time shipment tracking solutions, process automation, integration with government services, an interactive digital marketplace connecting shippers and carriers, and a digital payments platform—contributing to improved operational efficiency and enhanced transparency and reliability.”
He added: “Madar was established to drive a qualitative transformation in Saudi Arabia’s logistics sector by connecting shippers, carriers, and regulatory entities within a single ecosystem. This underscores the platform’s capabilities and highlights the role of digital logistics in supporting the Kingdom’s economic growth. It is an important step for the sector, the company, and the national economy.”
Mr. Mohammed bin Abdulaziz Al-Omair, CEO of Elm Company, stated: “This step aims to strengthen our advanced digital solutions and positively reflect on the quality of Elm’s services delivered to beneficiaries, in line with our vision to become the leading digital enabler for the logistics business sector. We believe that the future of logistics goes beyond the transportation of goods to delivering added value built on efficiency, transparency, and speed.”
He added: “With Madar’s advanced technologies and Elm’s digital expertise, the integration of Madar’s technical capabilities with Elm’s advanced digital infrastructure will contribute to the development of a comprehensive, end-to-end logistics solutions ecosystem, covering shipment planning, compliance, fleet management, payments, and operational analytics, supporting the Saudi market’s adoption of smart, data-driven logistics solutions.”
Al-Omair emphasized that this step reflects Elm’s commitment to supporting the Kingdom’s economic and digital transformation objectives and contributing to strengthening its position as a global logistics hub.
It is worth noting that in 2021, Elm Company announced its investment in Sahl Almadar Trading Company, the owner of the Madar Digital Platform affiliated with Obeikan Group, with a 30% stake, aiming to support the entrepreneurial business environment and strengthen local innovation and digital partnerships in the logistics services sector. This represents a strategic step within Elm’s direction to expand its presence in the business-to-business (B2B) sector, given that logistics is among the most promising sectors in which the company seeks to enhance its presence, in line with its non-organic growth strategy and the qualitative transformation taking place in Saudi Arabia’s logistics sector. Completion of the process remains subject to obtaining the relevant regulatory approvals.
Riyadh, Saudi Arabia – Sep 29,2025— Obeikan Education, a leading provider of innovative educational solutions in the Kingdom of Saudi Arabia and the wider GCC region, is proud to announce the expansion of its strategic partnership with Teaching Strategies, a U.S.-based global leader in Early Childhood Education (ECE). Under this partnership, Obeikan Education is officially authorized as the distributor of Teaching Strategies’ Educational Solutions and International Editions across the Kingdom of Saudi Arabia. This continued partnership is built on a shared mission to transform early childhood education across the kingdom of Saudi Arabia. A partnership that merges local expertise with global solutions to create a more inclusive, equitable, and future-ready learning environment for Early Childhood Education.
“This partnership reflects our long-standing belief that meaningful collaboration is the key to transforming education,” said Mohamed Khalil, CEO of Obeikan Education. “By combining our local expertise with Teaching Strategies’ international solutions, we aim to elevate the preschool experience for every child, educator, and parent in the region.”
“Our partnership with Obeikan Education is grounded in a shared mission—to ensure that every young child receives a strong foundation for lifelong success,” added Luis Wasserman, General Manager at Teaching Strategies. “With Obeikan’s strong presence and commitment to excellence, we are confident in our ability to make a lasting impact.”
As early childhood education becomes a cornerstone of educational reform in the region, this partnership highlights what’s possible when global insight meets local expertise—driving equity, inclusion, and future-readiness across the ECE landscape.
Riyadh, January 20, 2025 – SHAMEL successfully hosted the SHAMEL Connect event yesterday at the Obeikan Knowledge Academy Center in Riyadh. The event brought together industry leaders, partners, and innovators to explore SHAMEL’s cutting-edge solutions, redefining procurement and operational excellence.
The agenda featured engaging sessions and insightful presentations, including:
• Welcome & Vision: Saber Atyieh, COO of Obeikan Digital Solutions (ODS), shared SHAMEL’s strategic vision and its role in driving innovation.
• SHAMEL Solutions: Muataz Saleh, SHAMEL’s Business Development Director, introduced SHAMEL’s Four core service pillars:
SHAMEL Marketplace Platform
Bulk Selling of Non-Performing Inventories (NPI)
SHAMEL Long Term Procurement Services
SHAMEL E-Sourcing Hub
• Innovation & Partnerships: Presentations by key partners, including Significa and Teradix, highlighted collaborative achievements and innovative technologies.
• Technology Highlights: Sherif Fathy, Operations Director, showcased SHAMEL’s 3D printing capabilities and its integration into procurement processes.
The event concluded with a networking lunch, fostering meaningful connections and discussions for future opportunities.
SHAMEL Connect demonstrated SHAMEL’s ongoing commitment to delivering innovative solutions that empower businesses and drive sustainable growth.
Obeikan Education, a leader in educational solutions in the Kingdom, and the Saudi Tennis Federation have entered into a strategic partnership aimed at supporting tennis in the Kingdom. The collaboration includes a range of joint initiatives and activities targeting the athletic and physical development of youth, in line with Saudi Arabia’s Vision 2030. The agreement was signed on behalf of the Saudi Tennis Federation by Mrs. Arij Al-Mutabagani, President of the Federation. Among the Federation’s goals is engaging one million people in the tennis community by 2030. Mr. Mohamed Khalil, CEO of Obeikan Education and Group Chief Commercial Officer, signed on behalf of Obeikan Education, a prominent entity in the field of education in the Middle East. The signing ceremony was attended by the Saudi Tennis Federation team, led by Mr. Hisham Bakhsh, CEO of the Federation, alongside the Obeikan Group team, and Connection Sports, the federation’s marketing consultant and deal architect, represented by the group’s CEO Mr. Sherif Monsef. This agreement is part of a series of partnerships the Saudi Tennis Federation is establishing to promote the development of tennis in the Kingdom, which includes initiatives such as player development, brand revamping, high level corporate partnerships, and hosting various regional, continental, and international tournaments in the coming years.
في إطار شراكتهما التعاونية، أعلنت كل من “العبيكان” ومجموعة “نهضة مصر” عن إطلاق مناهج تعليمية تكميلية مصممة خصيصًا لمرحلة ما قبل المدرسة في المملكة العربية السعودية؛ تهدف هذه المناهج إلى تعزيز تجربة التعلم لدى الأطفال من خلال تحفيز تفكيرهم الإبداعي وتنمية مهاراتهم التفاعلية.
وتعتبر الطفولة المبكرة مرحلة حيوية في حياة الطفل، حيث تُشكل الأساس لتطوير المهارات الاجتماعية والعقلية، وتهدف المناهج التكميلية إلى تعزيز هذه القدرات من خلال سلسلة تضم مجموعة من كتب الأنشطة التي تغطي المواد الأساسية المقررة لرياض الأطفال.
وتضم السلسلة، التي تعد الأولى من نوعها في المملكة السعودية، 18 كتابًا تكميليًّا للأنشطة؛ مقسمة إلى ستة كتب لكل عام من سنوات رياض الأطفال الثلاث، حيث تتناول كل مجموعة موضوعين لكل فصل دراسي، هذه التوزيعة تضمن تقديم تعليم شامل من خلال منهج متعدد التخصصات يدمج المواضيع المختلفة من خلال كتب الأنشطة التي تعمل على ربط المعارف وتوسع مدارك الأطفال مما يعزز تجربة التعلم الشاملة. يتيح هذا النهج للصغار رؤية الصورة الأكبر وفهم كيفية ارتباط المفاهيم بالعالم الحقيقي، كما يغطي المفاهيم العلمية واللغوية والرياضية والاجتماعية، ويشجع على مشاركة أولياء الأمور في العملية التعليمية، وتولي تلك المناهج أيضًا أهمية للغة العربية والدين الإسلامي، وتعزز الانتماء والوعي بالتراث والثقافة السعودية.
ويدعم هذا التعاون رؤية المملكة 2030 في تطوير مناهج حديثة تنمي مهارات القرن الحادي والعشرين وتغرس القيم والمهارات والمعارف اللازمة للمستقبل.
كانت “العبيكان للتعليم” ومجموعة “نهضة مصر” قد أعلنتا في وقت سابق عن توقيع مذكرة تفاهم بهدف إحداث نقلة نوعية في قطاع التعليم بمنطقتي الشرق الأوسط وإفريقيا.
وستعمل المجموعتان في سياق هذه الشراكة على تعزيز قدرات ومهارات الأطفال والطلاب الشباب من خلال إنشاء فرص تعليمية ومسارات مبتكرة ومتطورة، واستخدام التكنولوجيا الحديثة لتهيئة بيئة تعليمية تحفز الابتكار والإبداع هدفها النهائي هو مساعدة الشعوب العربية والإفريقية على مواكبة التغيرات التكنولوجية الفريدة التي يشهدها العالم.
عن مجموعة “نهضة مصر“
مجموعة “نهضة مصر” هي مؤسسة مصرية تعمل في مجال الثقافة والتعليم وبناء القدرات فى الوطن العربى لأكثر من 86 عامًا، تقدم خدمات متكاملة من خلال شركاتها الثماني؛ تشمل: تطوير المناهج، وتدريب المعلمين، والتعليم الرقمي وبرمجيات التعليم، إلى جانب حلول التعليم الفني والتدريب المهني، وخدمات النشر الثقافي، كما تقوم بتقديم خدمات ريادة الأعمال عن طريق ذراعها الاستثماري EdVentures أول شركة رأس مال مخاطر في مجال تكنولوجيا التعليم في الشرق الأوسط تقوم بتقديم خدمات الاحتضان، والتسريع والاستثمار في الشركات الناشئة العاملة في قطاع التعليم.
عن “العبيكان للتعليم”
تعتبر شركة العبيكان للتعليم، إحدى الشركات الرائدة ضمن مجموعة العبيكان الاستثمارية، وتمثل مطوراً بارزاً في مجال تعليم الرياضيات والعلوم في منطقة الشرق الأوسط ودول مجلس التعاون الخليجي. تلتزم الشركة بتعزيز تجربة تعليمية شاملة تركز على الطلاب والمعلمين وأولياء الأمور، من خلال الاستعانة بالتقنيات الحديثة لإنشاء محتوى غني وتفاعلي.
