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SIG launches combistyle at Gulfood

SIG launches combistyle at Gulfood

A uniquely shaped carton pack that stands out on the shelf and offers more convenience

Stylish new carton highlights SIG’s core USP: flexibility


(Dubai, 22 October 2019) SIG Combibloc Obeikan, one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, launches globally and for the first time, combistyle carton pack at Gulfood. Featuring a distinctively shaped corner to ensure on-shelf differentiation, combistyle offers instant consumer appeal, added functionality and more convenience.

In the increasingly competitive retail environment, combistyle brings a fresh and distinctive look to often crowded drink aisles – helping beverage manufacturers stand out while making it easier for consumers to find what they need. A stylish corner panel provides a comfortable and safe grip, while allowing brand owners to effectively communicate key messages with eye-catching designs.

Abdelghany Eladib, Chief Operating Officer, SIG CBOB, said: “We are very excited to be launching globally our unique combistyle carton pack during the Gulfood manufacturing exhibition. We continue to innovate with new products to address consumers’ ever-changing needs.”

“combistyle offers our customers a future packaging concept that will instantly intrigue busy shoppers to find out more,” said Heike Klein, Global Product Manager at SIG. “The shaped corner not only stands out on the shelf, but also offers exciting branding opportunities to effectively communicate your brand image and key messages.”

SIG’s customers will benefit from the low investment needed to upgrade to combistyle on existing CFA810 and CF812 filling machines, which also can fill combiblocMidi and combifitMidi, the original packs for these lines. This offers manufacturers the best shape flexibility for different product types and the ability to adapt to changing market demands, as three carton formats can be filled on a single line.

“As only limited investment is needed to upgrade existing filling machines, combistyle provides the perfect opportunity for beverage manufacturers to utilize and enhance existing equipment,” said Klein. “Upgrading will not only maintain efficiency on the original line, but also help to bring new and exciting beverages to market in a faster time period.”

The combistyle carton pack’s distinctively shaped corner provides a more comfortable and safer grip. In addition, combistyle features SIG’s new combiMaxx closure, which is fully resealable and leak-proof, allows for easier opening and better pouring, and offers an eco-friendly design. combistyle is available in a 1 liter format and a 500ml size will be added soon.

combistyle exemplifies SIG’s commitment to deliver innovative, differentiated product and packaging solutions that help businesses satisfy ever-changing needs.

SIG Combibloc Obeikan and Pioneer Foods launch the first combismile carton pack in the MEA region

SIG Combibloc Obeikan and Pioneer Foods launch the first combismile carton pack in the MEA region

(Dubai, 21 October 2019) SIG Combibloc Obeikan (SIG CBOB), one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, and Pioneer Foods, one of the largest South African producers and distributors of a range of branded food and beverage products announced today the launch of the first combismile carton pack in the Middle East and Africa region. The packaging innovation combismile offers Pioneer Foods the potential to access new market opportunities, fuel a wide demographic with on-the-go consumers and offer premium product differentiation across their portfolio.

SIG has developed combismile, a packaging solution for on-the-go consumption that offers volume and design flexibility as well as the drinksplus option that gives an additional health and nutritional value to beverages by adding fruit or vegetable particulates. With its curved, modern shape and easy-grip corners, it allows for convenient consumption from the pack with a single-action closure that is leak-proof and tamper evident. Furthermore, combismile is created using only paperboard made of pulp from trees from FSCTM-certified (Forest Stewardship CouncilTM –  FSCTM trademark licence code: FSCTM C020428), responsibly managed forests and other controlled sources. It is proven to be among the most environmentally-friendly packaging solutions.

Abdelghany Eladib, Chief Operating Officer, SIG CBOB, said: “Today’s announcement marks an exciting milestone for our partnership with Pioneer Foods. Together, we create more innovative, sustainable and differentiated products to bring quality food and beverages to the market. The region’s population is undergoing a major shift in demographics and a rapid urbanization. Consumer spending in Africa is projected to reach $2.1 trillion by 2025[1]. These strong structural fundamentals are driving consumer demand in the food and beverages sector. On the go consumption is the new trend in the ever-changing fast consumer lifestyles. The differentiation, the volume and product flexibility of the combismile pack makes it an attractive solution for our partner to respond to regional market needs.”

Pioneer Foods continues to upgrade its robust, locally relevant product portfolio with strong positions in cereals, juices, and other African nutritional food staples, including well-known, scaled brands like Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star. The company also exports to several African countries and has joint ventures in Namibia, Botswana, Kenya and Nigeria. It also operates a breakfast cereal business in the UK.

Tertius Carstens, CEO of Pioneer Foods, said: “SIG has been an integral partner in bringing this innovative product to the market in the MEA region. As we look to accelerate our growth and expand by boosting our go-to-market capabilities and portfolio, combismile represents a differentiated product allowing us to greater scale our offerings in Africa.”


[1] Mckinsey, October 2017, Lions still on the move growth in Africa’s consumer sector

The Swiss-Saudi Arabian joint venture will feature its value proposition across four zones in its booth: Smart Factory, Product Innovation & Differentiation, Connected Packs. The booth will also present end to end solutions that maintain the highest standards of operational performance and sustainability.

Visitors will be able to see a new range of differentiated products and solutions designed to respond to customers’ needs and convey their brand’s unique identity.

Abdelghany Eladib, Chief Operating Officer, SIG CBOB, said: “We witness a major shift in the food and beverage market accompanied with a significant change in consumers’ behaviors and demands. We are dedicated to expanding our portfolios of packaging products and solutions to reflect these demands. With Gulfood being the premier event in the FMCG industry, it represents the ideal platform for us to showcase our latest products and solutions.”

He adds: “With the leverage of connectivity between information technology and factory operations, the increased demand for efficient adaptation of production processes, for optimisation of overall equipment effectiveness and for reduction of operational costs, we continue working in partnership with our customers in the MEA region to offer them tailored solutions to deliver state-of-the-art innovations to optimise plant procedures, efficiency and performance.”

SIG CBOB’s disruptive differentiation and value-adding solutions are helping food and beverage manufacturers take advantage of new opportunities in order to enhance their offering while accelerating their growth.

Three Sustainability Drivers Reshaping the Food Packaging Industry in the MEA region, according to SIG Combibloc Obeikan

Three Sustainability Drivers Reshaping the Food Packaging Industry in the MEA region, according to SIG Combibloc Obeikan

(Dubai, 24 October 2019) SIG Combibloc Obeikan (SIG CBOB), one of the world’s leading suppliers of carton packaging and filling machines for food and beverages, identifies 3 major drivers making sustainability an integral part of the future of the MEA food packaging industry. These include accelerating consumer demands for sustainable and responsible products, corporate involvement and government legislations.

Consumers expect innovative packaging solutions to match today’s products benefits driven by natural and health trends and the aim to reduce negative impact on the environment. By 2021, it is expected that sustainably-minded U.S. shoppers will spend up to $150 billion[1] on sustainable FMCG goods. This represents an increase of between $14 billion to $22 billion.  With growing environmental awareness, 90% of global consumers[2] compared to 68% of South African consumers[3] in the MEA region will pay more for products from brands committed to environmentally friendly practices. We expect these figures to continue growing.

The emergent necessity to protect the environment is increasing public pressure on governmental entities to incorporate a new wave of legislation. Governments are not only banning plastic, but mandating recycling and reusable materials. The UK government, for example, announced its 25-year environmental plan to achieve zero avoidable waste by 2050, and eliminating avoidable plastic waste by the end of 2042. The Middle East region has followed these steps. Impactful projects are being undertaken by MEA countries to demonstrate the increased levels of sustainability awareness and build on the available opportunities. The UAE has announced recently the single-use plastics ban at Dubai Airports. Saudi Arabia has extended its banned list to counter environmental-health risks posed by plastic waste. Bahrain phased out the use of plastic products in the kingdom. Over 15 countries in the African continent have either banned plastic bags completely or charge a levi on them. Middle East countries have taken positive steps towards addressing the core environmental issues and improving sustainability situation in their respective countries. The worldwide and regional positive trends show clear inclinations from governments, non-governments and industries towards sustainable food packaging.

On the other side, corporations are stepping up to sustainability, changing both the economic and retail landscape. Leaders are now embracing sustainable food and beverage packaging. 250 companies from Pepsi Co. to Unilever to H&M have joined in the effort to end the flow of plastic into the ocean. In addition, a rising number of corporates in MEA are presenting their commitment towards protecting the environment and fostering sustainability in their respective markets. Implementing environment-friendly policies and practices with introducing eco-friendly responsible packaging is also enabling these firms to distinguish themselves from the competition.

All this momentum is creating opportunities for innovative food packaging products. SIG has set out to become a net positive company three years ago. The company has achieved a host of sector firsts: First to release labelled packs in the dairy and juice market and to enable customers to include the FSC™ (Forest Stewardship Council™) label on all its packs with now 96% of SIG packs carrying the logo; First to offer an aseptic carton 100 % linked to renewable plant-based materials via a certified mass balance system – SIGNATURE PACK 100, who won the environmental award at the Gulfood Manufacturing awards last year. We have also completed the switch to 100% renewable energy – electricity and gas – at our production plants worldwide, investing in renewable energy projects certified to the GoldPower® standard to offset CO2 where it is not feasible to source renewable energy directly. In addition, first who have achieved certification to the new Aluminium Stewardship Initiative (ASI) standard by enhancing traceability and responsibility in the aluminium supply chain with first ASI labeled cartons at the POS and finally first to offer a market-ready paper straw solution as an alternative to plastic straws for use with aseptic carton packs, launched in early 2019 in the Dominican Republic by Nestlé.


[2] According to Cone Communications

[3] 2015 Nielsen Global Corporate Sustainability Report

[1] Nielsen Product Insider, Powered by Label Insight. Week ending 10/20/2018. Projections based on 3 and 2 year CAGR. The Conference Board® Global Consumer Confidence Survey, conducted in collaboration with Nielsen Q2 2017

SIG Combibloc Obeikan Returns to Gulfood

SIG Combibloc Obeikan Returns to Gulfood

(Dubai, 14 October 2019) SIG Combibloc Obeikan (SIG CBOB), one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, returns to Gulfood Manufacturing for its consecutive year from October 29 to 31, at the Dubai World Trade Centre (DWTC) with a three-day action-packed programme around its innovative solutions and products to be launched for the first time in the MEA market.

The Swiss-Saudi Arabian joint venture will feature its value proposition across four zones in its booth: Smart Factory, Product Innovation & Differentiation, Connected Packs. The booth will also present end to end solutions that maintain the highest standards of operational performance and sustainability.

Visitors will be able to see a new range of differentiated products and solutions designed to respond to customers’ needs and convey their brand’s unique identity.

Abdelghany Eladib, Chief Operating Officer, SIG CBOB, said: “We witness a major shift in the food and beverage market accompanied with a significant change in consumers’ behaviors and demands. We are dedicated to expanding our portfolios of packaging products and solutions to reflect these demands. With Gulfood being the premier event in the FMCG industry, it represents the ideal platform for us to showcase our latest products and solutions.”

He adds: “With the leverage of connectivity between information technology and factory operations, the increased demand for efficient adaptation of production processes, for optimisation of overall equipment effectiveness and for reduction of operational costs, we continue working in partnership with our customers in the MEA region to offer them tailored solutions to deliver state-of-the-art innovations to optimise plant procedures, efficiency and performance.”

SIG CBOB’s disruptive differentiation and value-adding solutions are helping food and beverage manufacturers take advantage of new opportunities in order to enhance their offering while accelerating their growth.

SANED | Obeikan Investment Group Featured by Amazon

SANED | Obeikan Investment Group Featured by Amazon

With its leading innovation footprint in the Kingdom of Saudi Arabia (KSA), Obeikan Investment Group (OIG), and its first end-to-end cloud-based Business Process Outsourcing platform for small and medium enterprises – SANED, which is set to launch in September, were featured by Amazon Web Services (AWS) as a Pioneering customer for AWS Outpost – a fully managed and configurable compute and storage racks built with AWS-designed hardware that allow customers to run compute and storage on-premises.

 Abdallah Obeikan, Group CEO of OIG, commenting on this featured news, said, “We are pleased to see the introduction of AWS Outposts to Saudi Arabia. This will allow us to expand our use of AWS and enable Obeikan Digital offerings, business platforms, and industrial solutions to host our applications within Saudi borders while benefitting from the range of AWS services, as well as the scalability and resiliency of the cloud.”

And about SANED, he added, “We designed SANED as a business solution for finance, HR, supply chain, and manufacturing to eliminate the complexity of traditional Enterprise Resource Planning, with seamless user experience and data visualization.

With the Moto “Making Doing Business Easy for Everyone”, SANED is intended to launch to avail its services for small and medium enterprises in the Kingdom, and later to scale to the middle east, with a plan to contribute to doing business better and easier and to contribute to OIG’s goal of “preparing the Kingdom’s business environment for a different tomorrow”.