A uniquely shaped carton pack that stands out on the shelf and offers more convenience

Stylish new carton highlights SIG’s core USP: flexibility

(Dubai, 22 October 2019) SIG Combibloc Obeikan, one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, launches globally and for the first time, combistyle carton pack at Gulfood. Featuring a distinctively shaped corner to ensure on-shelf differentiation, combistyle offers instant consumer appeal, added functionality and more convenience.

In the increasingly competitive retail environment, combistyle brings a fresh and distinctive look to often crowded drink aisles – helping beverage manufacturers stand out while making it easier for consumers to find what they need. A stylish corner panel provides a comfortable and safe grip, while allowing brand owners to effectively communicate key messages with eye-catching designs.

Abdelghany Eladib, Chief Operating Officer, SIG CBOB, said: “We are very excited to be launching globally our unique combistyle carton pack during the Gulfood manufacturing exhibition. We continue to innovate with new products to address consumers’ ever-changing needs.”

“combistyle offers our customers a future packaging concept that will instantly intrigue busy shoppers to find out more,” said Heike Klein, Global Product Manager at SIG. “The shaped corner not only stands out on the shelf, but also offers exciting branding opportunities to effectively communicate your brand image and key messages.”

SIG’s customers will benefit from the low investment needed to upgrade to combistyle on existing CFA810 and CF812 filling machines, which also can fill combiblocMidi and combifitMidi, the original packs for these lines. This offers manufacturers the best shape flexibility for different product types and the ability to adapt to changing market demands, as three carton formats can be filled on a single line.

“As only limited investment is needed to upgrade existing filling machines, combistyle provides the perfect opportunity for beverage manufacturers to utilize and enhance existing equipment,” said Klein. “Upgrading will not only maintain efficiency on the original line, but also help to bring new and exciting beverages to market in a faster time period.”

The combistyle carton pack’s distinctively shaped corner provides a more comfortable and safer grip. In addition, combistyle features SIG’s new combiMaxx closure, which is fully resealable and leak-proof, allows for easier opening and better pouring, and offers an eco-friendly design. combistyle is available in a 1 liter format and a 500ml size will be added soon.

combistyle exemplifies SIG’s commitment to deliver innovative, differentiated product and packaging solutions that help businesses satisfy ever-changing needs.

(Dubai, 14 October 2019) SIG Combibloc Obeikan (SIG CBOB), one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, returns to Gulfood Manufacturing for its consecutive year from October 29 to 31, at the Dubai World Trade Centre (DWTC) with a three-day action-packed programme around its innovative solutions and products to be launched for the first time in the MEA market.

The Swiss-Saudi Arabian joint venture will feature its value proposition across four zones in its booth: Smart Factory, Product Innovation & Differentiation, Connected Packs. The booth will also present end to end solutions that maintain the highest standards of operational performance and sustainability.

Visitors will be able to see a new range of differentiated products and solutions designed to respond to customers’ needs and convey their brand’s unique identity.

Abdelghany Eladib, Chief Operating Officer, SIG CBOB, said: “We witness a major shift in the food and beverage market accompanied with a significant change in consumers’ behaviors and demands. We are dedicated to expanding our portfolios of packaging products and solutions to reflect these demands. With Gulfood being the premier event in the FMCG industry, it represents the ideal platform for us to showcase our latest products and solutions.”

He adds: “With the leverage of connectivity between information technology and factory operations, the increased demand for efficient adaptation of production processes, for optimisation of overall equipment effectiveness and for reduction of operational costs, we continue working in partnership with our customers in the MEA region to offer them tailored solutions to deliver state-of-the-art innovations to optimise plant procedures, efficiency and performance.”

SIG CBOB’s disruptive differentiation and value-adding solutions are helping food and beverage manufacturers take advantage of new opportunities in order to enhance their offering while accelerating their growth.

With its leading innovation footprint in the Kingdom of Saudi Arabia (KSA), Obeikan Investment Group (OIG), and its first end-to-end cloud-based Business Process Outsourcing platform for small and medium enterprises – SANED, which is set to launch in September, were featured by Amazon Web Services (AWS) as a Pioneering customer for AWS Outpost – a fully managed and configurable compute and storage racks built with AWS-designed hardware that allow customers to run compute and storage on-premises.

 Abdallah Obeikan, Group CEO of OIG, commenting on this featured news, said, “We are pleased to see the introduction of AWS Outposts to Saudi Arabia. This will allow us to expand our use of AWS and enable Obeikan Digital offerings, business platforms, and industrial solutions to host our applications within Saudi borders while benefitting from the range of AWS services, as well as the scalability and resiliency of the cloud.”

And about SANED, he added, “We designed SANED as a business solution for finance, HR, supply chain, and manufacturing to eliminate the complexity of traditional Enterprise Resource Planning, with seamless user experience and data visualization.

With the Moto “Making Doing Business Easy for Everyone”, SANED is intended to launch to avail its services for small and medium enterprises in the Kingdom, and later to scale to the middle east, with a plan to contribute to doing business better and easier and to contribute to OIG’s goal of “preparing the Kingdom’s business environment for a different tomorrow”.