In line with Obeikan’s expansion plans and acknowledged partnerships, and in an unmatched step aiming for “health improvement” in the kingdom and the middle east, Obeikan digital solutions “ODS”, the technology arm, and the fast-growing subsidiary of Obeikan investment Group “OIG”, launched a partnership with Ada, the global health company, recognized by its core system that connects medical knowledge with intelligent technology to help all people actively manage their health and medical professionals to deliver effective care.

Ada’s technology draws upon best-in-class medical knowledge and a probabilistic reasoning engine, to provide trusted, relevant, actionable and effective medical guidance tailored to the needs of the local population. The new partnership will empower users to make more informed healthcare decisions while helping the existing healthcare landscape to provide more effective quality care.

This collaboration will allow Obeikan serve the Kingdom by positively impacting the health of 30M people in Saudi Arabia. Obeikan and Ada will work together to integrate their technologies in public and private healthcare systems across the region, providing trusted medical guidance that is relevant, actionable and effective. 

In a first notion, a translated and localized version of Ada’s advanced symptom assessment and navigation solution will be integrated into TAJ Digital Health, an Obeikan telemedicine app company, becoming the world’s first third-party integration of this kind. Ada is being integrated natively with the TAJ mobile app through Ada’s Enterprise software development kit (SDK), with further functionality being planned for seamless care, including assessment handover to clinicians through an electronic health record (EHR) application programming interface (API) integration.

Eng. Abdallah Obeikan, Group CEO of Obeikan Investment Group said: “Bringing digital innovation to healthcare is a key part of Obeikan’s digital vision. Digital health pioneers such as Ada can make a huge difference in the region, and we are excited to be working with Ada to make its technology available to 30m people in Saudi Arabia and then to the wider population of 410m people in the MENA region.”

Daniel Nathrath, CEO and co-founder of Ada Health, said: “From the beginning, our team has been focused on how we can collaborate with organizations around the world to have the largest global impact and support better health outcomes for all. Our initial collaboration with Obeikan Group in Saudi Arabia is an opportunity for us to have an early impact, gather local insights and further evolve our solutions to support the needs of the broader region.”

In the greenest sense, this partnership is expected to transform the way healthcare operates in the kingdom and the middle east, adding value, and streamlining the health and lives of the people whom it serves.

About Ada Health

Ada is a global health company founded by doctors, scientists, and industry pioneers to create new possibilities for personal health. Ada’s core system connects medical knowledge with intelligent technology to help all people actively manage their health and medical professionals to deliver effective care. Ada is proud to collaborate with leading health systems and global non-profit organizations to carry out this vision. Ada has 10 million users worldwide and has completed 20 million assessments since its global launch in 2016. To learn more, visit

About TAJ

TAJ Digital Health is an Obeikan Digital Healthcare app company. Their mission is to be able to provide affordable, accessible and smart healthcare services for all. With the use of intelligent technologies and smart algorithms, they aim to create an affordable Digital Healthcare Platform which benefits a massive number of people who are seeking reliable healthcare at a reasonable cost. TAJ Digital Health was created with the potential to serve the social cause that revolves around the right to basic healthcare for all, by making it easy for each individual to access doctors and other healthcare services with great convenience.