In line with Obeikan’s expansion plans and acknowledged partnerships, and in an unmatched step aiming for “health improvement” in the kingdom and the middle east, Obeikan digital solutions “ODS”, the technology arm, and the fast-growing subsidiary of Obeikan investment Group “OIG”, launched a partnership with Ada, the global health company, recognized by its core system that connects medical knowledge with intelligent technology to help all people actively manage their health and medical professionals to deliver effective care.

Ada’s technology draws upon best-in-class medical knowledge and a probabilistic reasoning engine, to provide trusted, relevant, actionable and effective medical guidance tailored to the needs of the local population. The new partnership will empower users to make more informed healthcare decisions while helping the existing healthcare landscape to provide more effective quality care.

This collaboration will allow Obeikan serve the Kingdom by positively impacting the health of 30M people in Saudi Arabia. Obeikan and Ada will work together to integrate their technologies in public and private healthcare systems across the region, providing trusted medical guidance that is relevant, actionable and effective. 

In a first notion, a translated and localized version of Ada’s advanced symptom assessment and navigation solution will be integrated into TAJ Digital Health, an Obeikan telemedicine app company, becoming the world’s first third-party integration of this kind. Ada is being integrated natively with the TAJ mobile app through Ada’s Enterprise software development kit (SDK), with further functionality being planned for seamless care, including assessment handover to clinicians through an electronic health record (EHR) application programming interface (API) integration.

Eng. Abdallah Obeikan, Group CEO of Obeikan Investment Group said: “Bringing digital innovation to healthcare is a key part of Obeikan’s digital vision. Digital health pioneers such as Ada can make a huge difference in the region, and we are excited to be working with Ada to make its technology available to 30m people in Saudi Arabia and then to the wider population of 410m people in the MENA region.”

Daniel Nathrath, CEO and co-founder of Ada Health, said: “From the beginning, our team has been focused on how we can collaborate with organizations around the world to have the largest global impact and support better health outcomes for all. Our initial collaboration with Obeikan Group in Saudi Arabia is an opportunity for us to have an early impact, gather local insights and further evolve our solutions to support the needs of the broader region.”

In the greenest sense, this partnership is expected to transform the way healthcare operates in the kingdom and the middle east, adding value, and streamlining the health and lives of the people whom it serves.

About Ada Health

Ada is a global health company founded by doctors, scientists, and industry pioneers to create new possibilities for personal health. Ada’s core system connects medical knowledge with intelligent technology to help all people actively manage their health and medical professionals to deliver effective care. Ada is proud to collaborate with leading health systems and global non-profit organizations to carry out this vision. Ada has 10 million users worldwide and has completed 20 million assessments since its global launch in 2016. To learn more, visit https://ada.com

About TAJ

TAJ Digital Health is an Obeikan Digital Healthcare app company. Their mission is to be able to provide affordable, accessible and smart healthcare services for all. With the use of intelligent technologies and smart algorithms, they aim to create an affordable Digital Healthcare Platform which benefits a massive number of people who are seeking reliable healthcare at a reasonable cost. TAJ Digital Health was created with the potential to serve the social cause that revolves around the right to basic healthcare for all, by making it easy for each individual to access doctors and other healthcare services with great convenience.

(Dubai, 5 October 2020) Aljaied for Food Industries, a Libyan national company and a joint-venture with CO-RO, the leading provider of fruit-based soft drinks and more, has expanded its product portfolio with the addition of evaporated milk. The company has opted for SIG’s filling technology and recloseable combifitSmall carton packs – a market innovation in the Libyan market. The carton packs will be offered in three different volumes: 180ml, 200ml and 330ml and will be fitted with SIG’s recloseable combiSmart closure.

Hussein Issa, CEO at Aljaied for Food Industries, said: “In order to achieve the highest standards of excellence and to meet consumers’ needs for daily food commodities, our aim is to establish local factories to supply the Libyan market with international competitive products. This launch is the first to come from our partnership with SIG Combibloc Obeikan and we will add additional products to our portfolio as this collaboration expands. We are confident that evaporated milk in recloseable carton packs will offer our consumers a recognized added value. The carton pack is very easy to open and conveniently recloseable, differentiating it from the current products on the shelves.”

Abdelghany Eladib, Chief Operating Officer at SIG Combibloc Obeikan, one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, said: “Evaporated milk in carton packs with closures is an innovation for the Libyan market. Previously, evaporated milk was mainly available in metal cans. Products which consumers have traditionally bought in standard metal cans will now be offered in carton packs with a closure. It is principally the quality aspects, such as the gentle treatment of the milk using the aseptic UHT process and the superior flavour resulting from it, the convenient handling and ease of transport, that make the aseptic carton pack more than just an alternative to cans. With the closure Libya is following the trend in other markets.

The milk can be neatly poured and conveniently portioned out directly from the carton pack. After use, the carton pack can be reclosed, so the product remains protected for re-use. This is extremely convenient for consumers. We are very proud that we have marked the beginning of our partnership with Aljaied with such innovation. This is the first step to a long-term collaboration and we are looking forward to grow this partnership.”

The closure is applied to the closed and sealed carton pack by an applicator after the aseptic filling process has taken place. There is no need for pre-perforation of the cardboard – the cutting ring in the flange slices through the coated cardboard cleanly and effortlessly with a single twist.

A global increase of shelf stable milk demand since COVID-19 pandemic

(Dubai, 13 July 2020) SIG Combibloc Obeikan, one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, and Zaki Group, one of the leading food dairy and beverage companies in Iraq, launch the first UHT liquid dairy locally produced product filled in SIG’s 1 litre combidome carton pack in the Middle East and Africa region. The new premium family size pack under the “Qirat Iraq” brand will cater for 3 product categories: full fat, low fat and fat free white milk. This announcement represents a continuation of the group’s strategy after recently launching the first locally produced single serve dairy product in Iraq.

Bahaa Zeidan, General Manager, Zaki Group: “With our new packs, we are presenting UHT milk products that are unique and premium and shifting our strategy to cater to a rising demand in family size products in the market. SIG’s carton pack combidome is an innovative pack that looks and handles like a bottle, while at the same time offering all the benefits of a carton pack as far as environmental and logistical advantages are concerned. The aseptic process ensures that consumers can rely on high-quality, tasty beverages with all their natural nutrients, vitamins, flavour and colours. The carton structure blocks light and air, ensuring that products can be stored for a long time without refrigeration or preservatives. With this new market launch of milk beverages in combidome for the first time, we are marking a milestone in the Iraqi market with locally produced products. We are confident that by choosing combidome, we are setting ourselves up for clear differentiation in the dairy segment with high quality products specially localized for our customers”.

Zaki Group’s partnership with SIG Combibloc Obeikan has been growing over the years. The group benefits from the full flexibility of its existing lines with a vast

and varied portfolio that includes 13 single serve sizes (from 80ml-350ml), and 3 family size packs (500,750, 1,000ml).

Abdelghany Eladib, Chief Operating Officer, SIG Combibloc Obeikan: “Zaki Group is a partner that continues to grow and expand while launching new products that should be accompanied with the best innovative solutions. We have witnessed an increase in demand for family size shelf stable milk since the pandemic has started accompanied with an increased global demand1. As families are staying safe at home, purchases have been focused on shelve stocking for milk products.”

He adds: “We firmly believe combidome is an excellent fit for the company’s ideas. For the UHT filling of products, the packs must meet the highest requirements for sterile use, because germs can reproduce much more readily in a low-acid environment such as milk than they can in a product like juice. The filling machines for combidome and the corresponding carton packs take this into account, so manufacturers can flexibly fill all kinds of beverages”.

combidome, the carton bottle from SIG, combines the best features of a carton pack with the best features of a bottle, making it different from anything that has ever been seen before in food packaging. In 2014, the exceptional design of combidome has been recognised with one of the world’s most important design accolades: the iF Design Award. The carton pack’s remarkable design also creates numerous logistical advantages with which substantial savings can be achieved in total system costs.

(Dubai, 3 June 2020) SIG Combibloc Obeikan, one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, and Zaki Group, one of the leading food dairy and beverage companies in the Iraq, launch a new range of flavoured milk including chocolate, banana, strawberry, caramel and fresh milk varieties under their brand ‘YOMME Abtalona” in SIG’s combiblocXSlim 150ml carton packs. The new products are the first aseptic milk locally produced in Iraq and will be the first range of a growing portfolio of flavoured milk released in the market.

Bahaa Zeidan, General Manager, Zaki Group, said: “We constantly focus on research and development to distinguish ourselves and to enable us to introduce new products based on consumer preferences and demand. “YOMME Abtalona” flavoured milk is a convenient snack that comes with a differentiated proposition. With this, we aim to respond to the trend in consuming out of home, on-the-go milk for consumers from different age groups. With the support from SIG Combibloc Obeikan throughout the whole process, the product innovation is now in the market.”

Abdelghany Eladib, Chief Operating Officer, SIG Combibloc Obeikan, said: “Dairy is a category, which is firmly rooted in Iraqi tradition and enjoyed greatly by consumers. It is a premium family drink not only for kids but for every age group looking for such flavoured milk which is not only nutritious and healthy but also offers a great taste. I am confident that this launch will have a great potential in the Iraqi market and with a variety of consumers.”

Mazoon Dairy, the largest integrated dairy company in the Sultanate of Oman, and SIG Combibloc Obeikan, one of the world’s leading systems and solutions providers for aseptic packaging and filling machines for food and beverages, have announced the launch of a full range of liquid dairy products in various combiblocSlimline and combiblocMini carton packs from SIG. This latest step marks another significant step closer to Mazoon Dairy’s goal in establishing the Sultanate as a self-sufficient dairy producer and a hub for food manufacturing, Mazoon Dairy takes advantage of the SIG’s flexible filling technology for different product categories including white milk, flavored milk and juice. These products will be available in four different volumes (150ml, 200ml, 250ml and 1,000ml) and various varieties: chocolate, banana and strawberry in the segment of flavored milk as well as orange, mango, guava, pomegranate, mixed berry and cocktail in the juice segment. This unique flexibility provided by SIG will give Mazoon product differentiation across its beverage categories to accommodate families as well as single users. Dr. Arjun Subramanian, CEO Mazoon Dairy, said: “This launch represents another milestone in our journey of growth. It brings us closer to our bigger goal of fulfilling our national vision for economic development by establishing a self-sufficient economy. Today we are offering the Omani and other regional markets a wider range of products that appeal to every age category, using the highest standards and best practices in the industry. This could not have been possible without the support of our partner, SIG Combibloc Obeikan.” Abdelghany Eladib, Chief Operating Officer SIG Combibloc Obeikan, said: “Oman currently imports 70% of its dairy products and Mazoon Dairy is determined to reduce this to 10%. We are honored to play a role in supporting the Sultanate and Mazoon Dairy’s mission in boosting local self-sufficiency and meeting rising demand. This also falls in line with our strategic expansion into the Sultanate of Oman. By providing the latest product innovations and efficient flexibility solutions, we look forward to continuing our partnership with Mazoon Dairy in their journey towards growth.”