(Dubai, 14 October 2019) SIG Combibloc Obeikan (SIG CBOB), one of the world’s leading systems and solutions provider for aseptic packaging and filling machines for food and beverages, returns to Gulfood Manufacturing for its consecutive year from October 29 to 31, at the Dubai World Trade Centre (DWTC) with a three-day action-packed programme around its innovative solutions and products to be launched for the first time in the MEA market.

The Swiss-Saudi Arabian joint venture will feature its value proposition across four zones in its booth: Smart Factory, Product Innovation & Differentiation, Connected Packs. The booth will also present end to end solutions that maintain the highest standards of operational performance and sustainability.

Visitors will be able to see a new range of differentiated products and solutions designed to respond to customers’ needs and convey their brand’s unique identity.

Abdelghany Eladib, Chief Operating Officer, SIG CBOB, said: “We witness a major shift in the food and beverage market accompanied with a significant change in consumers’ behaviors and demands. We are dedicated to expanding our portfolios of packaging products and solutions to reflect these demands. With Gulfood being the premier event in the FMCG industry, it represents the ideal platform for us to showcase our latest products and solutions.”

He adds: “With the leverage of connectivity between information technology and factory operations, the increased demand for efficient adaptation of production processes, for optimisation of overall equipment effectiveness and for reduction of operational costs, we continue working in partnership with our customers in the MEA region to offer them tailored solutions to deliver state-of-the-art innovations to optimise plant procedures, efficiency and performance.”

SIG CBOB’s disruptive differentiation and value-adding solutions are helping food and beverage manufacturers take advantage of new opportunities in order to enhance their offering while accelerating their growth.

With its leading innovation footprint in the Kingdom of Saudi Arabia (KSA), Obeikan Investment Group (OIG), and its first end-to-end cloud-based Business Process Outsourcing platform for small and medium enterprises – SANED, which is set to launch in September, were featured by Amazon Web Services (AWS) as a Pioneering customer for AWS Outpost – a fully managed and configurable compute and storage racks built with AWS-designed hardware that allow customers to run compute and storage on-premises.

 Abdallah Obeikan, Group CEO of OIG, commenting on this featured news, said, “We are pleased to see the introduction of AWS Outposts to Saudi Arabia. This will allow us to expand our use of AWS and enable Obeikan Digital offerings, business platforms, and industrial solutions to host our applications within Saudi borders while benefitting from the range of AWS services, as well as the scalability and resiliency of the cloud.”

And about SANED, he added, “We designed SANED as a business solution for finance, HR, supply chain, and manufacturing to eliminate the complexity of traditional Enterprise Resource Planning, with seamless user experience and data visualization.

With the Moto “Making Doing Business Easy for Everyone”, SANED is intended to launch to avail its services for small and medium enterprises in the Kingdom, and later to scale to the middle east, with a plan to contribute to doing business better and easier and to contribute to OIG’s goal of “preparing the Kingdom’s business environment for a different tomorrow”.